Sough celebrates all forms of self-care and wellness.  

Sough is a lifestyle brand focused on creating simple and aesthetic products that remind us to take the time for self-care, in whatever way you desire.

Introduced at a time we need it most, we hope Sough reignites the spark and reintroduces vulnerability into our most sincere and genuine relationship - the one we have with ourselves.

Our Values

Inclusivity

Our products are made with everyone in mind; no matter who you are, or who you love.

Intention

Our products serve multiple purposes, because everyone’s Journey is their own.

Social Commitment

We are dedicated to our duty to make a social impact.

What Matters

$1 from each purchase goes towards helping these fantastic charities—

 

Mind with Heart Australia

Mind With Heart Australia Limited is a small-scale mental healthcare charity established in 2016. They primarily serve people from culturally and linguistically diverse backgrounds and financially disadvantaged people in Australia.

Minus18

Minus18 are changing the lives of LGBTQIA+ youth in Australia by leading change, building social inclusion, and advocating for an Australia where all young people are safe, empowered, and surrounded by people that support them.

From Our Founder

Our mission is simple - we want you to feel good.

We should feel empowered in talking about our vulnerabilities, our most intimate desires - we are all human with real feelings and real experiences.

There is no love we should fight harder for than our own.

Everybody has their own wellness journey and I hope Sough makes it that little bit easier for you.

Angelica